When blood stocks run low, the NHS faces an emergency of its own. In these moments, it needs a fast, unmistakable national response that cuts through the noise and mobilises the public to donate blood. So we got some of Britain's biggest brands to donate their logos and ask the public to donate their blood.

This campaign started as a small spec idea for our client, won Silver at the Ocean Outdoor Digital Competition, then went live at over 100 sites across Britain, won Ad of the Day in Campaign, and in the latest round partnered with Metallica at their most recent stadium tour. More to come.