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When blood stocks run low, the NHS faces an emergency of its own. In these moments, it needs a fast, unmistakable national response that cuts through the noise and mobilises the public to donate blood.
Britain’s media industry comes together with the nation’s biggest brands that feature red in their logo, to temporarily ‘donate’ their ad space to serve a greater cause.
To signify the blood running low, the red drains out of the brand’s logo in digital posters - a simple, striking visual signaling a stark truth: the nation needs to refill its blood banks immediately. The poster copy says: ‘We’re proud to donate our ad space to encourage everyone to donate blood’. The campaign is also amplified through digital media spaces around blood donation centres, turning awareness into action.
A winning idea: The idea won £75k prize at Ocean Outdoor’s Digital Creative Competition - Currently in production.
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