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A bittersweet drink
for when sweet moments turn bitter

How to sell a summery drink in winter?

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Create an Aperol Instagram filter to ensure everyone in festive photos will smile
through the pain, by imposing happy faces on all.

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During the holidays, online dating spikes. 

Aperol will help people connect more on Hinge, through the sharing of sweetbitter moments viaa sponsored prompt.

For every Aperol drink sold at bars and pubs over Christmas,
we’ll provide a two-faced coaster, one side for sweet moments, the other for bitter.