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A bittersweet drink for when sweet moments turn bitter. 

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Create an Aperol Instagram filter to ensure everyone in festive photos will smile through the pain, by imposing happy faces on all.

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During the holidays, online dating spikes. 

Aperol will help people connect more on Hinge, through the sharing of sweetbitter moments via a sponsored prompt.

For every Aperol drink sold at bars and pubs over Christmas, 
we’ll provide a two-faced coaster, one side for sweet moments,
the other for bitter.

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